B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
37%
37% -- mobile commerce comfort rate for UAE mobile users (2012)
About 37% of phone users in the UAE reported being comfortable or happy to make purchases using their smartphones.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2012
Entity
Sample Size
4,326
Geography
MENA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Plus7
Primary
Tier B
http://www.mobile-financial.com/news/shopping-smartphones-ring-rise ↗
Source Article
Shopping via smartphones to ring in a rise | Mobile
Original Research
Plus7
· Original study ↗
Methodology
GCC-wide survey of 4,326 mobile users by mobile-advertising network Plus7
Methodology documented
Segmentation
Industrymarketing
RegionMENA
Channelmobile
Cite this stat
Plain Text
UAE mobile users: 37% mobile commerce comfort rate. Source: Plus7 (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/uae-smartphone-purchase-comfort-37pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/uae-smartphone-purchase-comfort-37pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- mobile commerce comfort rate for UAE mobile users<br><small>Source: Plus7 (2012) · <a href="https://lighthousedata.io/data/uae-smartphone-purchase-comfort-37pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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