B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
37%
37% -- likelihood to purchase for TytoCare (2024)
TytoCare users had a baseline 37% likelihood to purchase the device prior to an eligibility quiz intervention.
- Represents the baseline purchase likelihood before implementing the eligibility quiz
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
37%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Irrational Labs
Primary
Tier B
https://irrationallabs.com/blog/psychology-personalization/ ↗
Source Article
The Psychology of Personalization: 3 Behavioral Science Tactics to Boost User Value - Irrational Labs
Personalization. It’s a thing. Everyone’s trying to figure out how to get it right—how to build digital product experiences that feel tailor-made for each of us. When it works, it’s amazing. But too often, the effort doesn’t achieve the intended result. What’s missing?
In my talk at INDUSTRY: The Pr…
Original Research
Irrational Labs
· Original study ↗
Methodology
Behavioral science consulting case study; quiz raised purchase likelihood from 37% baseline to 53%
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TytoCare: 37% likelihood to purchase. Source: Irrational Labs (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tytocare-eligibility-quiz-purchase-lift
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<blockquote cite="https://lighthousedata.io/data/tytocare-eligibility-quiz-purchase-lift" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37%</strong> -- likelihood to purchase for TytoCare<br><small>Source: Irrational Labs (2024) · <a href="https://lighthousedata.io/data/tytocare-eligibility-quiz-purchase-lift" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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