B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
26%
26% -- ad spend decline planned for Twitter (2025)
26% of marketers plan to reduce their ad spend on Twitter in 2025.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
26%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (3)
Kantar Media
Primary
Tier B
https://digitalmarketingcurated.com/ads-and-programmatic/marketer-trust-in-twitter-plummets-as-tikto… ↗
Source Article
Marketer Trust in Twitter Plummets as TikTok and Amazon Rise | Digital Marketing Curated
The advertising world is undergoing significant changes, with marketer trust in Twitter, now X, experiencing a sharp decline under Elon Musk’s leadership. Meanwhile, platforms like TikTok and Amazon are gaining favorability for their ad effectiveness. This article delves into the findings from the K…
Also cited by
statista.com
https://www.statista.com/
2026-08-16
socialmediatoday.com
https://www.socialmediatoday.com/
2026-08-16
Original Research
Kantar Media
· Original study ↗
Methodology
Kantar Media Reactions 2024 report
Methodology documented
Segmentation
IndustryMedia
RegionGlobal
RoleAll marketers
Channelsocial
Cite this stat
Plain Text
Twitter: 26% ad spend decline planned. Source: Kantar Media (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitter-ad-spend-decline-planned
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<blockquote cite="https://lighthousedata.io/data/twitter-ad-spend-decline-planned" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>26%</strong> -- ad spend decline planned for Twitter<br><small>Source: Kantar Media (2025) · <a href="https://lighthousedata.io/data/twitter-ad-spend-decline-planned" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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