B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
47%
47% -- twitch users aged 25 44 share for Twitch (2025)
47% of Twitch users are aged 25 to 44.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
47%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Amazon Ads / Strat7 Crowd.DNA
Primary
Tier A
https://report.thedrum.com/united-we-stream-united-we-buy/ ↗
Source Article
Home - Amazon Ads - United we stream, united we buy
United we stream, united we buy
What really brings audiences together?
What does a Gen Z gamer have in common with a 50-year-old who takes yoga classes every day? More than you might think. From what they stream to what they buy, audiences today are up to three times more aligned when grouped by wha…
Original Research
Amazon Ads / Strat7 Crowd.DNA
· Original study ↗
Methodology
Platform audience data cited in Beyond the Generational Divide study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitch: 47% twitch users aged 25 44 share. Source: Amazon Ads / Strat7 Crowd.DNA (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitch-users-25-44-47pct-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/twitch-users-25-44-47pct-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>47%</strong> -- twitch users aged 25 44 share for Twitch<br><small>Source: Amazon Ads / Strat7 Crowd.DNA (2025) · <a href="https://lighthousedata.io/data/twitch-users-25-44-47pct-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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