B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
32%
32% -- gaming content audience share for Twitch (2025)
32% of young Canadians aged 18 to 34 consume gaming content on Twitch.
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
32%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Media in Canada
Primary
Tier C
https://awards.strategyonline.ca/winners/winner/2025/?e=200476&n=No+Need+for+Speed ↗
Source Article
2025 Winner
Original Research
Media in Canada
· Original study ↗
Methodology
Cited from Media in Canada within award case summary
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Twitch: 32% gaming content audience share. Source: Media in Canada (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/twitch-gaming-content-young-canadians-2025
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<blockquote cite="https://lighthousedata.io/data/twitch-gaming-content-young-canadians-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>32%</strong> -- gaming content audience share for Twitch<br><small>Source: Media in Canada (2025) · <a href="https://lighthousedata.io/data/twitch-gaming-content-young-canadians-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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