B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
$160,000,000
$160,000,000 -- acquisition price for Innovid (TVSquared acquisition) (2022)
Innovid acquired TVSquared in 2022 for $160 million.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
$160,000,000
Unit
Currency Usd
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
U of Digital Newsletter
Primary
Tier B
https://learn.uof.digital/student/activity/2344856-u-of-digital-newsletter-november-26-2024-free-edi… ↗
Source Article
U of Digital Newsletter: November 26, 2024 (Free Edition)
U of Digital Newsletter: November 26, 2024 (Free Edition)
U of Digital Newsletter - 11/26/24 (free)
November 20th-November 26th
Below is a roundup of last week’s notable industry news, with summaries and our opinions. The Trade Desk finally made their TV operating system official! But first, a big, …
Original Research
U of Digital Newsletter
· Original study ↗
Methodology
Innovid's 2022 acquisition of attribution and measurement company TVSquared
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Innovid (TVSquared acquisition): $160,000,000 acquisition price. Source: U of Digital Newsletter (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tvsquared-acquisition-160m-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tvsquared-acquisition-160m-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>$160,000,000</strong> -- acquisition price for Innovid (TVSquared acquisition)<br><small>Source: U of Digital Newsletter (2022) · <a href="https://lighthousedata.io/data/tvsquared-acquisition-160m-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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