B Evidence Grade B Graded under review Safe to Cite Current

20%

20% -- tv ad spend decrease for TV advertising industry (2026)

Name: Tv Ad Spend Decrease Statistics
Creator: Lighthouse Intelligence
Published: 2026-08-06

2026 · marketingweek.gr

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Attribution: marketingweek.gr View source

Lighthouse Research Team

Last verified: 2026-08-06 · How we verify data →

Source verified Evidence graded

Value

20%

Unit

Percentage

Data Vintage

2026

Entity

TV advertising industry

Geography

EMEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Sources (2)

marketingweek.gr Primary Tier C

https://marketingweek.gr/afxanete-i-tiletheasi-mionete-i-diafimistiki-dapani/ ↗

Confidence: 55/100 Vintage: 2026 Channel: Common Crawl

Source Article

Αυξάνεται η τηλεθέαση, μειώνεται η διαφημιστική δαπάνη - marketingweek.gr

Σημαντικές ανατροπές φαίνεται να προκαλεί στην αγορά της τηλεοπτικής διαφήμισης ο κορωνοϊός και το καθεστώς «καραντίνας» των καταναλωτών. Έως και 20% πάνω ο ημερήσιος χρόνος τηλεθέασης, λόγω καραντίνας. Σημαντικές ανατροπές φαίνεται να προκαλεί στην αγορά της τηλεοπτικής διαφήμισης ο κορωνοϊός και τ…

Also cited by

variety.com https://variety.com/

2026-08-16

Original Research

marketingweek.gr · Original study ↗

Segmentation

IndustryMedia RegionEMEA Channelevents

Cite this stat

Plain Text

TV advertising industry: 20% tv ad spend decrease. Source: marketingweek.gr (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv_ad_spend_decrease

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<blockquote cite="https://lighthousedata.io/data/tv_ad_spend_decrease" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- tv ad spend decrease for TV advertising industry<br><small>Source: marketingweek.gr (2026) · <a href="https://lighthousedata.io/data/tv_ad_spend_decrease" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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