B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

85%

85% -- weekly reach for Television (Q3 2015)

Name: Weekly Reach Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-03

Q3 2015 · Nielsen

Television reaches 85% of U.S. adults in a given week according to Nielsen's Q3 Comparable Metrics Report.

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Attribution: Nielsen View source

Lighthouse Research Team

Last verified: 2026-10-03 · How we verify data →

Source verified Evidence graded

Value

85%

Unit

Percentage

Data Vintage

Q3 2015

Entity

Television

Geography

MEA

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Nielsen Primary Tier B

https://www.tayloegray.com/2016/01/social-networking-continues-to-let-consumers-thumbs-do-the-talkin… ↗

Confidence: 34/100 Vintage: Q3 2015 Channel: Deep Crawl

Source Article

Social Networking Continues to Let Consumers' Thumbs Do the Talking - Tayloe/Gray

And it’s not simply a quick, convenient and easy way for consumers to connect and add their voice to the conversation. In fact, when it comes to social via Twitter, it’s also an increasingly important way for networks, programmers, advertisers and agencies to get a read on viewer engagement, help dr…

Original Research

Nielsen · Original study ↗

Methodology

Nielsen Q3 Comparable Metrics Report

Methodology documented

Segmentation

Industrymarketing RegionMEA RoleAll marketers Channelevents

Cite this stat

Plain Text

Television: 85% weekly reach. Source: Nielsen (Q3 2015). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-weekly-reach-2015

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<blockquote cite="https://lighthousedata.io/data/tv-weekly-reach-2015" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>85%</strong> -- weekly reach for Television<br><small>Source: Nielsen (Q3 2015) · <a href="https://lighthousedata.io/data/tv-weekly-reach-2015" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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