B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
20%
20% -- share of total media investment for US television and video advertising (2025)
Television and video ad spending is projected to represent over 20% of total media investment in 2025.
- Projected figure stated as 'over 20%'
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
20%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Invoca
Primary
Tier B
https://martechtrend.com/invoca-unveils-ai-tool-linking-tv-ads-to-real-revenue/ ↗
Source Article
Invoca Unveils AI Tool Linking TV Ads to Real Revenue - martechtrend
Invoca Introduces AI-Powered Solution to Measure TV and Video Ad Impact
Invoca, a leading platform in AI-driven revenue execution, has launched an innovative new solution designed to help agencies and marketing teams understand the real business impact of their connected TV (CTV), linear TV, and onl…
Original Research
Invoca
· Original study ↗
Methodology
Projection cited in Invoca announcement; figure stated as 'over 20%', 20 used as conservative value
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US television and video advertising: 20% share of total media investment. Source: Invoca (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-video-share-of-media-2025
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tv-video-share-of-media-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>20%</strong> -- share of total media investment for US television and video advertising<br><small>Source: Invoca (2025) · <a href="https://lighthousedata.io/data/tv-video-share-of-media-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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