B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
42%
42% -- tv share of web visits for 10 online businesses modelled (visits driven by TV advertising) (2021)
Across 10 online-born businesses modelled, TV advertising drove 42% of total website visits (50 million out of 120 million visits).
- Based on econometric modelling of 10 selected online-born brands that successfully used TV advertising
Attribution:
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Lighthouse Research Team
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Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2021
Entity
Sample Size
10
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox (research by Magic Numbers)
Primary
Tier A
https://www.thinkbox.tv/research/thinkbox-research/the-tv-playbook-for-online-businesses ↗
Source Article
The TV playbook for online businesses
In Brief
The increase in ecommerce is arguably the biggest business behavioural shift caused by the pandemic, creating a surge in new online businesses disrupting every conceivable category.
These new businesses are hugely dependent on marketing for sales and growth. Unsurprisingly, the entry point …
Original Research
Thinkbox (research by Magic Numbers)
· Original study ↗
Methodology
Econometric analysis by Magic Numbers of 10 online-born businesses using TV advertising; modelling spanning three years ending March 2021
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
10 online businesses modelled (visits driven by TV advertising): 42% tv share of web visits. Source: Thinkbox (research by Magic Numbers) (2021). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-share-of-web-visits-10-online-brands
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<blockquote cite="https://lighthousedata.io/data/tv-share-of-web-visits-10-online-brands" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- tv share of web visits for 10 online businesses modelled (visits driven by TV advertising)<br><small>Source: Thinkbox (research by Magic Numbers) (2021) · <a href="https://lighthousedata.io/data/tv-share-of-web-visits-10-online-brands" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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