B
Evidence Grade B
Graded
under review
Safe to Cite
Current
66%
66% -- share of advertising spend for TV advertising (smaller advertisers) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
66%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
300
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Thinkbox
Primary
Tier A
https://www.thinkbox.tv/getting-on-tv/is-tv-advertising-right-for-me/how-tv-generates-business-growt… ↗
Source Article
How TV generates business growth
TV or not TV? Is that one of the questions that plays on your mind as you contemplate how you can most effectively scale and grow your business?
If so, the answer is clear - TV advertising is fantastic at delivering transformative effects for smaller advertisers and their brands.
Many new and / or s…
Original Research
Thinkbox
· Original study ↗
Methodology
Thinkbox 'As Seen on TV' study of over 300 campaigns from smaller advertisers
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV advertising (smaller advertisers): 66% share of advertising spend. Source: Thinkbox (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-share-of-ad-spend-small-advertisers
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tv-share-of-ad-spend-small-advertisers" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>66%</strong> -- share of advertising spend for TV advertising (smaller advertisers)<br><small>Source: Thinkbox (2026) · <a href="https://lighthousedata.io/data/tv-share-of-ad-spend-small-advertisers" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.