B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
80%
80% -- share of tv households with connected tv device for US TV households (2025)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Leichtman Research Group
Primary
Tier C
https://dev-evergent.pantheonsite.io/blogs/ctv-monetization-strategies-ott-revenue-platform/ ↗
Source Article
CTV Monetization Strategy | OTT Monetization Platform
CTV Monetization: Transforming the Landscape
For many years now, linear TV has been the only platform for media buying. While engaging, it came at a higher cost and was the only medium to reach the viewers directly and share stories with an engaged audience in short 30-second snippets.
Today, the ra…
Original Research
Leichtman Research Group
· Original study ↗
Methodology
Cited from Leichtman Research Group study; value stated as 'over 80%'
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US TV households: 80% share of tv households with connected tv device. Source: Leichtman Research Group (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-households-ctv-device-2025
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<blockquote cite="https://lighthousedata.io/data/tv-households-ctv-device-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of tv households with connected tv device for US TV households<br><small>Source: Leichtman Research Group (2025) · <a href="https://lighthousedata.io/data/tv-households-ctv-device-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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