B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Dated

95%

95% -- share of tv consumers using ad supported source for US TV consumers (2021-06)

Name: Share Of Tv Consumers Using Ad Supported Source Statistics
Creator: Lighthouse Intelligence
Published: 2026-10-04

2021-06 · n=3,000 · Hub Entertainment Research

95% of US TV consumers watch from at least one ad-supported source.

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Attribution: Hub Entertainment Research View source

Lighthouse Research Team

Last verified: 2026-10-04 · How we verify data →

Source verified Evidence graded

Value

95%

Unit

Percentage

Data Vintage

2021-06

Entity

US TV consumers

Sample Size

3,000

Geography

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Hub Entertainment Research Primary Tier A

https://bignoisepr.newswire.com/news/conventional-wisdom-says-that-tv-viewers-will-do-anything-to-av… ↗

Confidence: 32/100 Vintage: 2021-06 Channel: Common Crawl

Source Article

Conventional Wisdom Says That TV Viewers Will Do Anything to Avoid Ads; Actual Viewer Behavior Says Something Different

Original Research

Hub Entertainment Research · Original study ↗

Methodology

Hub 'TV Advertising: Fact vs. Fiction' survey of 3,000 US consumers ages 14-74 watching 1+ hour TV/week

Methodology documented

Segmentation

Industrymarketing RegionUS Channelmulti-channel

Cite this stat

Plain Text

US TV consumers: 95% share of tv consumers using ad supported source. Source: Hub Entertainment Research (2021-06). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-consumers-ad-supported-source-2021

HTML Embed

<blockquote cite="https://lighthousedata.io/data/tv-consumers-ad-supported-source-2021" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of tv consumers using ad supported source for US TV consumers<br><small>Source: Hub Entertainment Research (2021-06) · <a href="https://lighthousedata.io/data/tv-consumers-ad-supported-source-2021" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

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