B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
86%
86% -- tv commercial skip rate for TV viewers (2012)
86% of people skip through television commercials according to research by Mashable.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
86%
Unit
Percentage
Data Vintage
2012
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Mashable
Primary
Tier B
http://www.valuablecontent.co.uk/a-quick-introduction-to-content-marketing/ ↗
Source Article
A quick introduction to content marketing
Original Research
Mashable
· Original study ↗
Methodology
Research by Mashable cited
Methodology documented
Trend Over Time
| Period | Value | Change |
|---|---|---|
| 2012 (current) | 86% | |
| 2026 | 86% | 0% |
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV viewers: 86% tv commercial skip rate. Source: Mashable (2012). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-commercials-skipped-rate
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tv-commercials-skipped-rate" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>86%</strong> -- tv commercial skip rate for TV viewers<br><small>Source: Mashable (2012) · <a href="https://lighthousedata.io/data/tv-commercials-skipped-rate" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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