B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
5.61x
5.61x -- full profit roi for TV (Linear and BVOD) (2021-2023)
TV (Linear and BVOD) delivers an average full profit ROI of £5.61 per pound spent over 0-24 months.
- Excludes advertisers who do not conduct econometric / MMM studies
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
5.61x
Unit
Ratio
Data Vintage
2021-2023
Entity
Sample Size
141
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ebiquity, EssenceMediacom, Gain Theory, Mindshare and Wavemaker UK (published by Thinkbox)
Primary
Tier A
https://www.thinkbox.tv/research/thinkbox-research/profit-ability-2-the-new-business-case-for-advert… ↗
Source Article
Profit Ability 2: The new business case for advertising
In Brief
For a multitude of businesses, advertising is about creating the profit that helps them grow, which in turn helps the economy grow. If advertising doesn’t do that, it’s largely pointless.
Thankfully, advertising does create profit. But convincing senior company management can be a challengi…
Original Research
Ebiquity, EssenceMediacom, Gain Theory, Mindshare and Wavemaker UK (published by Thinkbox)
· Original study ↗
Methodology
Average full profit ROI per pound spent over 0-24 months
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TV (Linear and BVOD): 5.61x full profit roi. Source: Ebiquity, EssenceMediacom, Gain Theory, Mindshare and Wavemaker UK (published by Thinkbox) (2021-2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-bvod-full-profit-roi
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<blockquote cite="https://lighthousedata.io/data/tv-bvod-full-profit-roi" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5.61x</strong> -- full profit roi for TV (Linear and BVOD)<br><small>Source: Ebiquity, EssenceMediacom, Gain Theory, Mindshare and Wavemaker UK (published by Thinkbox) (2021-2023) · <a href="https://lighthousedata.io/data/tv-bvod-full-profit-roi" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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