B
Evidence Grade B
Graded
under review
Safe to Cite
Current
0.6%
0.6% -- relevant audience share for US TV viewing audience (pharma drug commercial) (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
0.6%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bayleafdigital.com
Primary
Tier C
https://www.bayleafdigital.com/saas-marketers-edge-targeting-by-industry-separates-you-from-the-rest ↗
Source Article
The SaaS Marketer’s Edge: Why Targeting By Industry Separates You From The Rest
Original Research
bayleafdigital.com
· Original study ↗
Methodology
Illustrative example of TV ad targeting inefficiency; no named study.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
US TV viewing audience (pharma drug commercial): 0.6% relevant audience share. Source: bayleafdigital.com (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tv-ad-relevant-audience-pharma
HTML Embed
<blockquote cite="https://lighthousedata.io/data/tv-ad-relevant-audience-pharma" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>0.6%</strong> -- relevant audience share for US TV viewing audience (pharma drug commercial)<br><small>Source: bayleafdigital.com (2026) · <a href="https://lighthousedata.io/data/tv-ad-relevant-audience-pharma" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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