B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

15%

15% -- share of workers turning down job offer due to reputation for UK employees (2026)

2026  · n=1,000  · Midnight

15% of UK employees surveyed had turned down a job offer because of a company's reputation.

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Attribution: Midnight View source
Lighthouse Research Team
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Source verified Evidence graded
Value
15%
Unit
Percentage
Data Vintage
2026
Entity
UK employees
Sample Size
1,000
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Midnight Primary Tier B
https://www.reward-strategy.com/knowledge-hub/reputation-and-culture-now-key-in-hiring-decisions-amo… ↗
Confidence: 53/100 Vintage: 2026 Channel: Deep Crawl
Source Article
Reputation and culture now key in hiring decisions among younger workers
ao link Reputation and culture now key in hiring decisions among younger workers Permission Statement 03 Jun 2026Reward Strategy, Shard Financial Media Workers are increasingly ruling out employers before an application is even submitted, as company values, workplace culture and public image take a …
Original Research
Midnight · Original study ↗

Survey of 1,000 UK employees plus student focus groups, by PR firm Midnight

Methodology documented
Industrymarketing
Plain Text
UK employees: 15% share of workers turning down job offer due to reputation. Source: Midnight (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/turned-down-offer-reputation-uk-2026
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<blockquote cite="https://lighthousedata.io/data/turned-down-offer-reputation-uk-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>15%</strong> -- share of workers turning down job offer due to reputation for UK employees<br><small>Source: Midnight (2026) · <a href="https://lighthousedata.io/data/turned-down-offer-reputation-uk-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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