B
Evidence Grade B
Graded
under review
Safe to Cite
Current
37.5%
37.5% -- share of respondents rating turbotax upgrade ads partially deceptive for TurboTax (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
37.5%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
536
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Blue Label Labs
Primary
Tier A
https://www.bluelabellabs.com/blog/deceptive-dark-patterns-stats/ ↗
Source Article
Dark Patterns: We Asked 500+ People How Brands Deceive Them
We Asked 500+ People How Brands Deceive Them Online. This is What We Learned
The world seemingly becomes more consumer-friendly with each generation as businesses take more and more measures to ensure customers are left with a positive experience.
Despite our technological advancement and understand…
Original Research
Blue Label Labs
· Original study ↗
Methodology
Original survey of 536 respondents rating example designs
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
TurboTax: 37.5% share of respondents rating turbotax upgrade ads partially deceptive. Source: Blue Label Labs (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/turbotax-ads-partially-deceptive-2026
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<blockquote cite="https://lighthousedata.io/data/turbotax-ads-partially-deceptive-2026" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>37.5%</strong> -- share of respondents rating turbotax upgrade ads partially deceptive for TurboTax<br><small>Source: Blue Label Labs (2026) · <a href="https://lighthousedata.io/data/turbotax-ads-partially-deceptive-2026" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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