B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

2%

2% -- share of total tv watch time for Tubi (2025-02)

2025-02  · Nielsen

In February 2025, Tubi accounted for 2.0% of total TV watch-time, representing its largest share since July 2024.

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Attribution: Nielsen View source
Lighthouse Research Team
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Source verified Evidence graded
Value
2%
Unit
Percentage
Data Vintage
2025-02
Entity
Tubi
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
90
Independence
30
Methodology
45
Freshness
95
Nielsen Primary Tier A
https://content.nielsen.com/gauge-and-glossary ↗
Confidence: 68/100 Vintage: 2025-02 Channel: Wayback
Source Article
Nielsen Gauge & Glossary
- Sunday, Feb. 9 becomes the second most-watched day of TV in Gauge history with over 110 billion total day viewing minutes. - Tubi represented a third of all streaming during the Big Game. - Streaming notches the largest share of TV to date with 43.5%; traditional TV leads by less than a share poin…
Original Research
Nielsen · Original study ↗

Nielsen The Gauge

Methodology documented
Industrymarketing
Plain Text
Tubi: 2% share of total tv watch time. Source: Nielsen (2025-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/tubi-2-percent-total-tv-share-feb-2025
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<blockquote cite="https://lighthousedata.io/data/tubi-2-percent-total-tv-share-feb-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>2%</strong> -- share of total tv watch time for Tubi<br><small>Source: Nielsen (2025-02) · <a href="https://lighthousedata.io/data/tubi-2-percent-total-tv-share-feb-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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