B
Evidence Grade B
Graded
under review
Safe to Cite
Current
48%
48% -- share of ad investment allocated to tv for trusted campaigns (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
48%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Peter Field
Primary
Tier B
https://www.bicyclelondon.com/slipstream/tv-stays-on-top. ↗
Source Article
TV stays on Top.
Original Research
Peter Field
· Original study ↗
Methodology
Data analysed by Peter Field; comparison baseline 44% for non-trusted campaigns
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
trusted campaigns: 48% share of ad investment allocated to tv. Source: Peter Field (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trusted-campaigns-tv-investment-48
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<blockquote cite="https://lighthousedata.io/data/trusted-campaigns-tv-investment-48" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48%</strong> -- share of ad investment allocated to tv for trusted campaigns<br><small>Source: Peter Field (2026) · <a href="https://lighthousedata.io/data/trusted-campaigns-tv-investment-48" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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