B
Evidence Grade B
Graded
under review
Safe to Cite
Aging
35%
35% -- share trusting reviews as influencer recommendations for online review readers (2024)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2024
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
60
Independence
30
Methodology
45
Freshness
95
Source
BrightLocal
Primary
Tier B
https://www.trustvega.com/this-is-the-percentage-of-people-that-trust-online-reviews-the-results-mig… ↗
Source Article
This Is The Percentage Of People That Trust Online Reviews: The Results Might Shock You
Online reviews have become increasingly important, with more and more people turning to the internet to research products and services before making a purchase.
But just how much do people trust online reviews?
According to the most recent survey by BrightLocal[1], a staggering 77% of people trust o…
Original Research
BrightLocal
· Original study ↗
Methodology
BrightLocal survey; multi-select answers
Methodology documented
Segmentation
Industryinfluencer_marketing
RegionGlobal
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
online review readers: 35% share trusting reviews as influencer recommendations. Source: BrightLocal (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-reviews-as-influencer-recommendations-35pct
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-reviews-as-influencer-recommendations-35pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share trusting reviews as influencer recommendations for online review readers<br><small>Source: BrightLocal (2024) · <a href="https://lighthousedata.io/data/trust-reviews-as-influencer-recommendations-35pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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