B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
89%
89% -- consumers trusting recommendations from people they know for global consumers (2025)
89% of consumers trust recommendations from people they know.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
89%
Unit
Percentage
Data Vintage
2025
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
bestow.in
Primary
Tier C
https://bestow.in/key-marketing-trends-for-your-brand-in-2025 ↗
Source Article
5 Consumer Trends Shaping The Marketing Landscape in 2025
Consumer Trends in 2025: Everything You Need to Know
2025 is just around the corner, and we're on the cusp of a major shift in how consumers behave. Technology is moving at lightning speed, and the global economy is constantly evolving. This means the old "one-size-fits-all" marketing playbook simpl…
Original Research
bestow.in
· Original study ↗
Methodology
Unattributed statistic cited by Bestow
Methodology documented
Segmentation
Industrymarketing
RegionGlobal
RoleAll marketers
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Plain Text
global consumers: 89% consumers trusting recommendations from people they know. Source: bestow.in (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-recommendations-89pct
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<blockquote cite="https://lighthousedata.io/data/trust-recommendations-89pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>89%</strong> -- consumers trusting recommendations from people they know for global consumers<br><small>Source: bestow.in (2025) · <a href="https://lighthousedata.io/data/trust-recommendations-89pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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