B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
81%
81% -- consumers citing trust in purchase decisions for consumers (2025)
Lighthouse Research Team
Last verified:
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Evidence graded
Value
81%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Source Article
Google Guaranteed & Google Screened Badge Boost Website Rank - Plan Left
Building trust with potential customers begins on the search results page. Google Guaranteed and Google Screened badges are essential for optimizing local and off-page SEO, enhancing brand trust, and attracting more customers. With research showing that moving up one place on the SERPs increases CTR…
Methodology
Cited research; original survey not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 81% consumers citing trust in purchase decisions. Source: (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-purchase-decisions-81-percent
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<blockquote cite="https://lighthousedata.io/data/trust-purchase-decisions-81-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>81%</strong> -- consumers citing trust in purchase decisions for consumers<br><small>Source: (2025) · <a href="https://lighthousedata.io/data/trust-purchase-decisions-81-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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