B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
4.5%
4.5% -- month over month trust increase for Consumers aged 65+ (2020-02)
Consumers aged 65+ experienced a 4.5% increase in average trust in February 2020 compared to the previous month.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4.5%
Unit
Percentage
Data Vintage
2020-02
Entity
Sample Size
27,844
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
DISQO
Primary
Tier A
https://www.disqo.com/2020/03/10/gauging-consumer-trust-in-data-privacy-february-2020/ ↗
Source Article
Gauging Consumer Trust in Data Privacy — February 2020
Get connected with DISQO’s platform
Data privacy is an important topic no matter what industry you’re in. It’s something that every brand needs to consider, as concern regarding online safety continues to grow. Governments and policies are starting to catch up, ensuring safer browsing and purchasing…
Original Research
DISQO
· Original study ↗
Methodology
Largest increase in average trust among age groups vs January 2020, DISQO Consumer Trust Survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Consumers aged 65+: 4.5% month over month trust increase. Source: DISQO (2020-02). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-increase-65-plus-2020
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<blockquote cite="https://lighthousedata.io/data/trust-increase-65-plus-2020" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4.5%</strong> -- month over month trust increase for Consumers aged 65+<br><small>Source: DISQO (2020-02) · <a href="https://lighthousedata.io/data/trust-increase-65-plus-2020" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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