B
Evidence Grade B
Graded
not independently verified
Safe to Cite
Current
42%
42% -- trust gap ai assistants vs search for U.S. searchers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
42%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
90
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
YouGov
Primary
Tier C
https://www.searchenginejournal.com/gen-z-now-treats-claude-and-openai-like-consumer-brands-but-trus… ↗
Source Article
Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue via @sejournal, @gregjarboe
YouGov data shows Claude and OpenAI doubling Gen Z consideration while U.S. trust in AI assistants sits at 28%, a gap that reshapes GEO plans.
The post Gen Z Now Treats Claude And OpenAI Like Consumer Brands, But Trust Is Still An Issue appeared first on Search Engine Journal.
Original Research
YouGov
· Original study ↗
Methodology
Derived from YouGov 19-market search behavior survey.
Methodology documented
Segmentation
IndustryMedia
RegionUS
RoleAll marketers
Channelsearch
Cite this stat
Plain Text
U.S. searchers: 42% trust gap ai assistants vs search. Source: YouGov (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/trust-gap-ai-vs-search-42
HTML Embed
<blockquote cite="https://lighthousedata.io/data/trust-gap-ai-vs-search-42" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>42%</strong> -- trust gap ai assistants vs search for U.S. searchers<br><small>Source: YouGov (2026) · <a href="https://lighthousedata.io/data/trust-gap-ai-vs-search-42" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.