B
Evidence Grade B
Graded
under review
Safe to Cite
Current
75%
75% -- favorable brand opinion rate for companies advertising on trucks (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
75%
Unit
Percentage
Data Vintage
2026
Entity
Geography
US
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
American Trucking Association
Primary
Tier C
http://www.techcrates.com/mobile-apps-advertising-increase-your-business/ ↗
Source Article
Mobile Apps Keep Your Business Moving
Original Research
American Trucking Association
· Original study ↗
Methodology
Attributed to American Trucking Association studies; no original report linked.
Methodology documented
Segmentation
IndustryRetail
Company SizeAll sizes
RegionUS
Channelout_of_home
Cite this stat
Plain Text
companies advertising on trucks: 75% favorable brand opinion rate. Source: American Trucking Association (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/truck-ad-favorable-opinion
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<blockquote cite="https://lighthousedata.io/data/truck-ad-favorable-opinion" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>75%</strong> -- favorable brand opinion rate for companies advertising on trucks<br><small>Source: American Trucking Association (2026) · <a href="https://lighthousedata.io/data/truck-ad-favorable-opinion" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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