B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
11%
11% -- time on page increase for Travelodge (2025)
Interactive map implementation by Travelodge resulted in an 11% increase in time spent on page.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
11%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Snowdrop Solutions
Primary
Tier C
https://www.snowdropsolutions.com/blog/case-study-travelodge-increase-use-time-page-google-maps ↗
Source Article
Travelodge: Interactive map led to an 11% increase in time on page
Travelodge: Interactive map led to an 11% increase in time on page
Discover how Travelodge enhances the booking experience with interactive, location-based maps that increased time on page by 11%.
- Published
Travelodge has been a leader in the UK hotel industry for over 30 years, providing high-qua…
Original Research
Snowdrop Solutions
· Original study ↗
Methodology
Vendor case study reporting site engagement change after implementing Google Maps APIs; no methodology stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travelodge: 11% time on page increase. Source: Snowdrop Solutions (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelodge-time-on-page-increase-11
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelodge-time-on-page-increase-11" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>11%</strong> -- time on page increase for Travelodge<br><small>Source: Snowdrop Solutions (2025) · <a href="https://lighthousedata.io/data/travelodge-time-on-page-increase-11" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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