B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
70%
70% -- share of travellers feeling overwhelmed by sustainable options for travel consumers (2022)
70% of consumers feel overwhelmed with navigating options and making the best choices to be a more sustainable traveller.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
70%
Unit
Percentage
Data Vintage
2022
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia
Primary
Tier C
https://www.theoneoff.com/news/insights/sustainable-travel-priorities ↗
Source Article
Sustainable Travel Priorities | Insights | The One Off
Insights
Sustainable Travel Priorities
A recent Expedia report suggests that 90% of consumers look for sustainable options when booking travel but 70% feel overwhelmed with navigating options and making the best choices to be a more sustainable traveller. (Expedia, 2022).
The same report also uncove…
Original Research
Expedia
· Original study ↗
Methodology
Expedia consumer research report, cited by The One Off
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel consumers: 70% share of travellers feeling overwhelmed by sustainable options. Source: Expedia (2022). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travellers-overwhelmed-sustainable-choices-2022
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travellers-overwhelmed-sustainable-choices-2022" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>70%</strong> -- share of travellers feeling overwhelmed by sustainable options for travel consumers<br><small>Source: Expedia (2022) · <a href="https://lighthousedata.io/data/travellers-overwhelmed-sustainable-choices-2022" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.