B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Aging
80%
80% -- online booking rate for travellers (2024)
Nearly 80% of travellers will book their accommodation online in 2024.
- Source states 'nearly 80%'
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2024
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
arodigitalstrategy.com
Primary
Tier C
https://www.arodigitalstrategy.com/hotelier-hub/latest-article/website-trends-to-watch-in-2025-beyon… ↗
Source Article
Website Trends to Watch in 2025 Beyond
Original Research
arodigitalstrategy.com
· Original study ↗
Methodology
Cited by ARO Digital Strategy; original source not named
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travellers: 80% online booking rate. Source: arodigitalstrategy.com (2024). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travellers-book-accommodation-online-2024
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travellers-book-accommodation-online-2024" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- online booking rate for travellers<br><small>Source: arodigitalstrategy.com (2024) · <a href="https://lighthousedata.io/data/travellers-book-accommodation-online-2024" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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