B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
72%
72% -- consumer sentiment urgency sustainable travel for Australian travellers (2023)
72% of Australian travellers believe people need to act now and make more sustainable travel choices.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2023
Entity
Sample Size
33,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Booking.com
Primary
Tier A
https://martechasia.net/pr-newswire/cost-vs-conscience-booking-com-delves-into-the-dilemma-dividing-… ↗
Source Article
Cost vs Conscience: Booking.com Delves into the Dilemma Dividing Sustainable Travel in 2023 | MartechAsia
- 64% of Australians say they want to travel more sustainably over the coming 12 months,
- Over half (58%) of Aussie travellers believe more sustainable travel options are too expensive
- 500,000+ accommodations are being recognised for sustainability efforts with a Travel Sustainable badge on Booki…
Original Research
Booking.com
· Original study ↗
Methodology
Booking.com 2023 Sustainable Travel research survey
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Australian travellers: 72% consumer sentiment urgency sustainable travel. Source: Booking.com (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travellers-act-now-sustainability-2023
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travellers-act-now-sustainability-2023" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- consumer sentiment urgency sustainable travel for Australian travellers<br><small>Source: Booking.com (2023) · <a href="https://lighthousedata.io/data/travellers-act-now-sustainability-2023" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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