B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
38
38 -- websites visited before booking for travelers (2017)
Travelers visit an average of 38 websites before making travel reservations.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
38
Unit
Count
Data Vintage
2017
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia
Primary
Tier C
https://untethered.media/off-season-bookings-5-tourism-marketing-strategies/ ↗
Source Article
Get More Off-Season Bookings With These 5 Tourism Marketing Strategies
5 Tourism Marketing Strategies To Boost Off-Season Bookings
May 15, 2017
By: Casey Siemasko
Casey Siemasko is the co-founder of Untethered Media, a tourism marketing agency that helps travel brands grow through high-converting websites and full-service marketing. With over a decade of hands-on exper…
Original Research
Expedia
· Original study ↗
Methodology
Agency blog citing Expedia data; original Expedia methodology not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travelers: 38 websites visited before booking. Source: Expedia (2017). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-visit-38-sites-before-booking
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-visit-38-sites-before-booking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>38</strong> -- websites visited before booking for travelers<br><small>Source: Expedia (2017) · <a href="https://lighthousedata.io/data/travelers-visit-38-sites-before-booking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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