B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
95%
95% -- share of travelers using search engines to plan and book trips for travelers (2025)
95% of travelers use search engines to plan and book trips.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
95%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Think with Google
Primary
Tier B
https://www.mara-solutions.com/post/hotel-seo ↗
Source Article
SEO Tips for Hotels: Boost Your Online Visibility
SEO Tips for Hotels: Boost Your Online Visibility
Search Engine Optimization (SEO) is essential for hotels to increase visibility, drive organic traffic, and compete with OTAs (Online Travel Agencies). A strong SEO strategy helps hotel websites rank higher in search query results, attracting potenti…
Original Research
Think with Google
· Original study ↗
Methodology
Cited from Think with Google; original methodology not stated
Methodology documented
Segmentation
Industrymarketing
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Plain Text
travelers: 95% share of travelers using search engines to plan and book trips. Source: Think with Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-use-search-engines-plan-trips
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<blockquote cite="https://lighthousedata.io/data/travelers-use-search-engines-plan-trips" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>95%</strong> -- share of travelers using search engines to plan and book trips for travelers<br><small>Source: Think with Google (2025) · <a href="https://lighthousedata.io/data/travelers-use-search-engines-plan-trips" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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