B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- travel planning search rate for travelers (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
75
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Cornell Hospitality Research
Primary
Tier B
http://www.vizergy.com/hotel-internet-marketing.htm ↗
Source Article
Hotel Internet Marketing
Original Research
Cornell Hospitality Research
· Original study ↗
Methodology
Cited from Cornell Hospitality Research; original methodology not stated on page
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travelers: 80% travel planning search rate. Source: Cornell Hospitality Research (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-search-online-planning-cornell
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<blockquote cite="https://lighthousedata.io/data/travelers-search-online-planning-cornell" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- travel planning search rate for travelers<br><small>Source: Cornell Hospitality Research (2026) · <a href="https://lighthousedata.io/data/travelers-search-online-planning-cornell" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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