B
Evidence Grade B
Graded
under review
Safe to Cite
Current
80%
80% -- share of travelers reading multiple reviews before booking for hotel guests / travelers (2026)
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
80%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
MARA Solutions
Primary
Tier C
https://www.mara-solutions.com/post/review-request-email-templates ↗
Source Article
Top Review Request Email Templates for Better Guest Feedback
Want to ask for reviews from your hotel guests but don’t know where to start? Crafting the perfect review request email can help turn satisfied customers into loyal advocates while boosting your hotel's online reputation. This article provides simple yet effective review email templates to encourage…
Original Research
MARA Solutions
· Original study ↗
Methodology
Cited by MARA Solutions without named original study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel guests / travelers: 80% share of travelers reading multiple reviews before booking. Source: MARA Solutions (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-read-multiple-reviews-before-booking
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-read-multiple-reviews-before-booking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>80%</strong> -- share of travelers reading multiple reviews before booking for hotel guests / travelers<br><small>Source: MARA Solutions (2026) · <a href="https://lighthousedata.io/data/travelers-read-multiple-reviews-before-booking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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