B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
72%
72% -- share of travelers preferring hotels with higher guest review scores for hotel travelers (2025)
72% of travelers prefer hotels with higher guest review scores over those with a stronger brand name or lower prices according to an Expedia study.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
72%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Expedia
Primary
Tier C
https://www.mara-solutions.com/post/hotel-marketing-strategies ↗
Source Article
Winning Hotel Marketing Strategies for 2025
The hotel marketing landscape is rapidly evolving, driven by advancements in technology, shifting consumer preferences, and heightened competition. In 2025, adapting your marketing strategies to stay ahead is crucial.
This article explores the core components of effective hotel marketing, provides a…
Original Research
Expedia
· Original study ↗
Methodology
Cited to Expedia study
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
hotel travelers: 72% share of travelers preferring hotels with higher guest review scores. Source: Expedia (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-prefer-review-scores-over-brand-expedia
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<blockquote cite="https://lighthousedata.io/data/travelers-prefer-review-scores-over-brand-expedia" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>72%</strong> -- share of travelers preferring hotels with higher guest review scores for hotel travelers<br><small>Source: Expedia (2025) · <a href="https://lighthousedata.io/data/travelers-prefer-review-scores-over-brand-expedia" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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