B
Evidence Grade B
Graded
under review
Safe to Cite
Current
60%
60% -- preference for airbnb over hotels for Airbnb (2026)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Geography
Global
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Morgan Stanley
Primary
Tier C
https://beonx.com/knowledge/articles/what-can-we-learn-from-airbnb/ ↗
Source Article
What Can We Learn from Airbnb?
Original Research
Morgan Stanley
· Original study ↗
Methodology
Morgan Stanley survey finding
Methodology documented
Segmentation
IndustryTravel & Hospitality
RegionGlobal
RoleAll marketers
Cite this stat
Plain Text
Airbnb: 60% preference for airbnb over hotels. Source: Morgan Stanley (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-prefer-airbnb-60pct
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<blockquote cite="https://lighthousedata.io/data/travelers-prefer-airbnb-60pct" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- preference for airbnb over hotels for Airbnb<br><small>Source: Morgan Stanley (2026) · <a href="https://lighthousedata.io/data/travelers-prefer-airbnb-60pct" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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