B
Evidence Grade B
Graded
under review
Safe to Cite
Recent
74%
74% -- share of travelers planning travel online for Travelers (2025)
74% of travelers make their travel plans using the Internet according to a Google Travel study.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
74%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Google
Primary
Tier C
https://digitalaptech.com/blogs/how-information-technology-has-affected-travel-tourism-industry/ ↗
Source Article
How Information Technology has Affected Travel & Tourism Industry - Digital Aptech
As per a Google Travel study, 74% of travelers make their travel plans using the Internet while a mere 13% approach travel agencies to do it. Millennial are mainly responsible for this paradigm shift as they love everything about emerging new technology and they love to travel too! Travel apps, soci…
Original Research
Google
· Original study ↗
Methodology
Cited as a Google Travel study; secondary citation in blog
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travelers: 74% share of travelers planning travel online. Source: Google (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-plan-online-google-travel-study
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-plan-online-google-travel-study" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>74%</strong> -- share of travelers planning travel online for Travelers<br><small>Source: Google (2025) · <a href="https://lighthousedata.io/data/travelers-plan-online-google-travel-study" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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