B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
60%
60% -- share of travelers not purchasing insurance at booking for travelers (2026)
60% of surveyed travelers did not purchase travel insurance at the time they booked or planned their travel.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
60%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Travel Weekly
Primary
Tier C
https://www.axcessms.com/blog ↗
Source Article
Blog
Original Research
Travel Weekly
· Original study ↗
Methodology
Survey cited via Travel Weekly; sample size not stated
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travelers: 60% share of travelers not purchasing insurance at booking. Source: Travel Weekly (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travelers-no-insurance-at-booking
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travelers-no-insurance-at-booking" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>60%</strong> -- share of travelers not purchasing insurance at booking for travelers<br><small>Source: Travel Weekly (2026) · <a href="https://lighthousedata.io/data/travelers-no-insurance-at-booking" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.