B Evidence Grade B Graded under review Safe to Cite Current

65%

65% -- share of exhibitors struggling with trade show marketing for travel trade show exhibitors (2026)

Name: Share Of Exhibitors Struggling With Trade Show Marketing Statistics
Creator: Lighthouse Intelligence
Published: 2026-09-26

2026 · Tourism Business Strategies

Cite this stat Share How we verify

Attribution: Tourism Business Strategies View source

Lighthouse Research Team

Last verified: 2026-09-26 · How we verify data →

Source verified Evidence graded

Value

65%

Unit

Percentage

Data Vintage

2026

Entity

travel trade show exhibitors

Geography

Global

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Tourism Business Strategies Primary Tier C

http://www.travelbusinesssuccess.com/7-secrets-of-travel-trade-show-marketing-webinar-free-tourism-i… ↗

Confidence: 48/100 Vintage: 2026 Channel: Common Crawl

Source Article

7 Secrets of Travel Trade Show Marketing Webinar Free Tourism Industry Training - Travel Business, Tourism Marketing and Hospitality Career Training

Original Research

Tourism Business Strategies · Original study ↗

Methodology

Research by Tourism Business Strategies; methodology not detailed

Methodology documented

Segmentation

IndustryTravel RegionGlobal Channelevents

Cite this stat

Plain Text

travel trade show exhibitors: 65% share of exhibitors struggling with trade show marketing. Source: Tourism Business Strategies (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-trade-show-exhibitors-struggle-marketing

HTML Embed

<blockquote cite="https://lighthousedata.io/data/travel-trade-show-exhibitors-struggle-marketing" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>65%</strong> -- share of exhibitors struggling with trade show marketing for travel trade show exhibitors<br><small>Source: Tourism Business Strategies (2026) · <a href="https://lighthousedata.io/data/travel-trade-show-exhibitors-struggle-marketing" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →