B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
35%
35% -- share of travel professionals rating trade shows best marketing investment for travel professionals (2026)
35% of travel professionals indicated that travel trade show exhibiting was one of the best tourism marketing investments.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
How we verify data →
Source verified
Evidence graded
Value
35%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Tourism Business Strategies
Primary
Tier C
http://www.travelbusinesssuccess.com/7-secrets-of-travel-trade-show-marketing-webinar-free-tourism-i… ↗
Source Article
7 Secrets of Travel Trade Show Marketing Webinar Free Tourism Industry Training - Travel Business, Tourism Marketing and Hospitality Career Training
Original Research
Tourism Business Strategies
· Original study ↗
Methodology
Research by Tourism Business Strategies; methodology not detailed
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
travel professionals: 35% share of travel professionals rating trade shows best marketing investment. Source: Tourism Business Strategies (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-trade-show-best-marketing-investment
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-trade-show-best-marketing-investment" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>35%</strong> -- share of travel professionals rating trade shows best marketing investment for travel professionals<br><small>Source: Tourism Business Strategies (2026) · <a href="https://lighthousedata.io/data/travel-trade-show-best-marketing-investment" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
Share
Use this data in your work
Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.