B
Evidence Grade B
Graded
under review
Safe to Cite
Dated
4,000
4,000 -- travel study sample size for Outdoor Impact 2.0 travel studies (2023)
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
4,000
Unit
Count
Data Vintage
2023
Entity
Sample Size
4,000
Geography
EMEA
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
worldooh.org
Primary
Tier A
https://www.worldooh.org/news/new-ooh-currency-in-sweden. ↗
Source Article
New-OOH-currency-in-Sweden.
New OOH currency in Sweden.
Summary:
- Outdoor Impact and Ipsos have released its first set of data for its new planning system measuring outdoor media in Sweden.
- Outdoor Impact 2.o measures over 40,000+ outdoor screens with greater granularity
- The new system is available to all subscribers of O…
Original Research
worldooh.org
· Original study ↗
Methodology
Travel habits survey supplementing OOH reach estimation; to be expanded with 3,000 more respondents by 2024
Methodology documented
Segmentation
IndustryMedia
RegionEMEA
RoleAll marketers
Channelmulti-channel
Cite this stat
Plain Text
Outdoor Impact 2.0 travel studies: 4,000 travel study sample size. Source: worldooh.org (2023). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-study-respondents-sweden
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-study-respondents-sweden" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>4,000</strong> -- travel study sample size for Outdoor Impact 2.0 travel studies<br><small>Source: worldooh.org (2023) · <a href="https://lighthousedata.io/data/travel-study-respondents-sweden" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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