B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
1.8%
1.8% -- organic search conversion rate for Travel industry organic search traffic (2026)
The organic search conversion rate (form/enquiry completions) for the travel industry is 1.8%.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
1.8%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
110,000,000
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Ruler Analytics
Primary
Tier C
https://atlasperk.com/guides/website-conversion-for-travel/lead-generation/ ↗
Source Article
Travel Agency Lead Generation: A Practical Guide
Travel Agency Lead Generation
Market Verdict: Travel Agency Lead Capture
Travel agencies convert visitors at 1.9% site-wide but 4.8% on dedicated landing pages — a 2.5x gap that shows on-site capture design, not traffic volume, is the lever. Operators investing in dedicated capture mechanics are pul…
Original Research
Ruler Analytics
· Original study ↗
Methodology
Form/enquiry completions from organic search; part of Ruler Analytics 110M+ session dataset
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel industry organic search traffic: 1.8% organic search conversion rate. Source: Ruler Analytics (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-organic-search-cvr-1-8
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-organic-search-cvr-1-8" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>1.8%</strong> -- organic search conversion rate for Travel industry organic search traffic<br><small>Source: Ruler Analytics (2026) · <a href="https://lighthousedata.io/data/travel-organic-search-cvr-1-8" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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