B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Current

7.3%

7.3% -- cancellation refund prompt share for Travel prompts in AI answer engines (cancellations and refunds) (2026)

2026  · n=4,352  · Profound

Cancellations and refunds account for 7.3% of non-branded travel prompts in AI answer engines.

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Attribution: Profound View source
Lighthouse Research Team
Last verified:  ·  How we verify data →
Source verified Evidence graded
Value
7.3%
Unit
Percentage
Data Vintage
2026
Entity
Travel prompts in AI answer engines (cancellations and refunds)
Sample Size
4,352
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence

Single source - not yet corroborated

Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Profound Primary Tier A
https://www.tryprofound.com/blog/state-of-ai-search-in-travel ↗
Confidence: 57/100 Vintage: 2026 Channel: Deep Crawl
Source Article
The state of AI Search in travel
Executive summary Travel planning is moving away from the traditional search bar and into AI answer engines like ChatGPT. For the better part of two decades, a typical traveler would type a destination-focused keyword into Google, open a dozen tabs, and piece together a trip on their own. Now, they …
Original Research
Profound · Original study ↗

Profound Prompt Volumes data; 4,352 LLM-classified non-branded travel prompts

Methodology documented
Industrymarketing
Plain Text
Travel prompts in AI answer engines (cancellations and refunds): 7.3% cancellation refund prompt share. Source: Profound (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-cancellation-refund-prompt-share
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<blockquote cite="https://lighthousedata.io/data/travel-cancellation-refund-prompt-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.3%</strong> -- cancellation refund prompt share for Travel prompts in AI answer engines (cancellations and refunds)<br><small>Source: Profound (2026) · <a href="https://lighthousedata.io/data/travel-cancellation-refund-prompt-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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