B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
7.3%
7.3% -- cancellation refund prompt share for Travel prompts in AI answer engines (cancellations and refunds) (2026)
Cancellations and refunds account for 7.3% of non-branded travel prompts in AI answer engines.
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Lighthouse Research Team
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Source verified
Evidence graded
Value
7.3%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,352
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profound
Primary
Tier A
https://www.tryprofound.com/blog/state-of-ai-search-in-travel ↗
Source Article
The state of AI Search in travel
Executive summary
Travel planning is moving away from the traditional search bar and into AI answer engines like ChatGPT. For the better part of two decades, a typical traveler would type a destination-focused keyword into Google, open a dozen tabs, and piece together a trip on their own. Now, they …
Original Research
Profound
· Original study ↗
Methodology
Profound Prompt Volumes data; 4,352 LLM-classified non-branded travel prompts
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel prompts in AI answer engines (cancellations and refunds): 7.3% cancellation refund prompt share. Source: Profound (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-cancellation-refund-prompt-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-cancellation-refund-prompt-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>7.3%</strong> -- cancellation refund prompt share for Travel prompts in AI answer engines (cancellations and refunds)<br><small>Source: Profound (2026) · <a href="https://lighthousedata.io/data/travel-cancellation-refund-prompt-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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