B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
10.3%
10.3% -- budget saver persona share for Travel prompts in AI answer engines (budget saver persona) (2026)
Budget saver is the largest identified persona among non-branded travel prompts in AI answer engines, accounting for 10.3% of prompts.
- 79% of prompts left traveler type unclassified
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
10.3%
Unit
Percentage
Data Vintage
2026
Entity
Sample Size
4,352
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
95
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Profound
Primary
Tier A
https://www.tryprofound.com/blog/state-of-ai-search-in-travel ↗
Source Article
The state of AI Search in travel
Executive summary
Travel planning is moving away from the traditional search bar and into AI answer engines like ChatGPT. For the better part of two decades, a typical traveler would type a destination-focused keyword into Google, open a dozen tabs, and piece together a trip on their own. Now, they …
Original Research
Profound
· Original study ↗
Methodology
Profound Prompt Volumes data; 4,352 LLM-classified non-branded travel prompts; largest identified persona
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel prompts in AI answer engines (budget saver persona): 10.3% budget saver persona share. Source: Profound (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-budget-saver-persona-share
HTML Embed
<blockquote cite="https://lighthousedata.io/data/travel-budget-saver-persona-share" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>10.3%</strong> -- budget saver persona share for Travel prompts in AI answer engines (budget saver persona)<br><small>Source: Profound (2026) · <a href="https://lighthousedata.io/data/travel-budget-saver-persona-share" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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