B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

6.6%

6.6% -- ai overview citation increase outside top 10 for Travel industry pages cited in AI Overviews from non-top-10 results (2025)

2025  · sparkseo.net

AI Overview citations from non-top-10 search results jumped by 6.6% in the Travel industry vertical.

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Attribution: sparkseo.net View source
Lighthouse Research Team
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Source verified Evidence graded
Value
6.6%
Unit
Percentage
Data Vintage
2025
Entity
Travel industry pages cited in AI Overviews from non-top-10 results
Evidence Quality
B
Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

61/100 confidence
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Sources (23)
sparkseo.net Primary Tier C
https://sparkseo.net/how-much-traffic-are-ai-overviews-robbing-from-your-website/ ↗
Confidence: 23/100 Vintage: 2025 Channel: Deep Crawl
Source Article
How Much Traffic are AI Overviews Robbing from Your Website? | Spark SEO
You’re ranking. Your SEO’s solid. But your traffic? It’s quietly tanking. Sound familiar? You’re not alone — and the culprit isn’t a competitor or a core update. It’s something newer. Smarter. And way more disruptive: Google’s AI Overviews. These AI-generated summaries now sit above the traditional …
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Original Research
sparkseo.net · Original study ↗
Methodology

Increase in AI Overview citations from regular (non-top-10) results for the Travel vertical, around Google's March 2025 core update; original analysis unnamed.

Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
Travel industry pages cited in AI Overviews from non-top-10 results: 6.6% ai overview citation increase outside top 10. Source: sparkseo.net (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-ai-citations-outside-top10-increase
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<blockquote cite="https://lighthousedata.io/data/travel-ai-citations-outside-top10-increase" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>6.6%</strong> -- ai overview citation increase outside top 10 for Travel industry pages cited in AI Overviews from non-top-10 results<br><small>Source: sparkseo.net (2025) · <a href="https://lighthousedata.io/data/travel-ai-citations-outside-top10-increase" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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