B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Recent
5%
5% -- share of travel advertising targeted at women for travel advertising industry (2025)
Only 5% of travel advertising is geared toward women travelers.
Attribution:
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Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
5%
Unit
Percentage
Data Vintage
2025
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
JourneyWoman
Primary
Tier C
https://agelesstraveler.com/uncategorized/solo-travel-wisdom/ ↗
Source Article
Solo Travel Wisdom -
JourneyWoman's Solo Travel
I was honored to be Awarded the JourneyWoman Solo Travel Wisdom Award for my essay on how solo travel is an oxymoron. Traveling alone or in a group of solo enhances friendships and opens the door to new relationships.
The history of JourneyWoman, the leading directory and …
Original Research
JourneyWoman
· Original study ↗
Methodology
Cited by JourneyWoman CEO in podcast; original methodology not stated
Methodology documented
Segmentation
IndustryTravel
Cite this stat
Plain Text
travel advertising industry: 5% share of travel advertising targeted at women. Source: JourneyWoman (2025). Via Lighthouse Intelligence -- https://lighthousedata.io/data/travel-advertising-targeting-women-5-percent
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<blockquote cite="https://lighthousedata.io/data/travel-advertising-targeting-women-5-percent" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>5%</strong> -- share of travel advertising targeted at women for travel advertising industry<br><small>Source: JourneyWoman (2025) · <a href="https://lighthousedata.io/data/travel-advertising-targeting-women-5-percent" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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