B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
68%
68% -- consumers more likely to purchase from transparent brands for consumers (2026)
68% of consumers are more likely to purchase from brands they perceive as transparent about data usage.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
68%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
eMarketer
Primary
Tier C
https://applaunchpartners.com/marketing-action-70-win-rates-by-2026/ ↗
Source Article
70% Win Rates: Predictive Analytics for Marketers
Original Research
eMarketer
· Original study ↗
Methodology
Attributed to an eMarketer study; specific study not named.
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
consumers: 68% consumers more likely to purchase from transparent brands. Source: eMarketer (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/transparency-purchase-preference-emarketer
HTML Embed
<blockquote cite="https://lighthousedata.io/data/transparency-purchase-preference-emarketer" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>68%</strong> -- consumers more likely to purchase from transparent brands for consumers<br><small>Source: eMarketer (2026) · <a href="https://lighthousedata.io/data/transparency-purchase-preference-emarketer" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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