B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Current
27%
27% -- customer loyalty uplift for companies prioritizing transparency (2026)
Companies prioritizing transparency enjoy around 27% higher customer loyalty.
- Source states 'around 27%'
Attribution:
View source
Lighthouse Research Team
Last verified:
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Source verified
Evidence graded
Value
27%
Unit
Percentage
Data Vintage
2026
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Harvard Business Review
Primary
Tier C
https://allaxess.com/ethics-reselling-transparency-trust-seller-strategies/ ↗
Source Article
The Ethics of Reselling: Transparency, Trust & Behind-the-Scenes Seller Strategies
Original Research
Harvard Business Review
· Original study ↗
Methodology
Cited as Harvard Business Review research
Methodology documented
Segmentation
Industrymarketing
Cite this stat
Plain Text
companies prioritizing transparency: 27% customer loyalty uplift. Source: Harvard Business Review (2026). Via Lighthouse Intelligence -- https://lighthousedata.io/data/transparency-customer-loyalty-27
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<blockquote cite="https://lighthousedata.io/data/transparency-customer-loyalty-27" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>27%</strong> -- customer loyalty uplift for companies prioritizing transparency<br><small>Source: Harvard Business Review (2026) · <a href="https://lighthousedata.io/data/transparency-customer-loyalty-27" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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