B
Evidence Grade B
Graded
accuracy verified by the review judge
Safe to Cite
Dated
25%
25% -- percentage increase for traffic (2016)
A finance firm achieved a 25 percent increase in traffic by using targeted email marketing campaigns.
Attribution:
View source
Lighthouse Research Team
Last verified:
·
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Source verified
Evidence graded
Value
25%
Unit
Percentage
Data Vintage
2016
Entity
Evidence Quality
B
Strong, reliable evidence
Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.
Single source - not yet corroborated
Score breakdown
Extraction
50
Source Trust
60
Citation Chain
20
Independence
30
Methodology
45
Freshness
95
Source
Brafton
Primary
Tier C
http://www.brafton.com/blog/content-marketing/2016-content-trends-email-marketing-with-mobile-in-min… ↗
Source Article
2016 content trends: Email marketing with mobile in mind #12daysofcontent
Original Research
Brafton
· Original study ↗
Methodology
Increase in traffic for a finance firm using targeted email marketing campaigns.
Segmentation
Industrymarketing
Cite this stat
Plain Text
traffic: 25% percentage increase. Source: Brafton (2016). Via Lighthouse Intelligence -- https://lighthousedata.io/data/traffic_increase_finance_firm
HTML Embed
<blockquote cite="https://lighthousedata.io/data/traffic_increase_finance_firm" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>25%</strong> -- percentage increase for traffic<br><small>Source: Brafton (2016) · <a href="https://lighthousedata.io/data/traffic_increase_finance_firm" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>
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