B Evidence Grade B Graded accuracy verified by the review judge Safe to Cite Recent

48.6%

48.6% -- traffic source percentage for Direct Access (2025-07)

Name: Traffic Source Percentage Statistics
Creator: Lighthouse Intelligence
Published: 2026-07-17

2025-07 · Conversion

According to the Conversion report for July 2025, direct traffic accounted for 48.6% of visits to e-commerce sites.

Cite this stat Share How we verify

Attribution: Conversion View source

Lighthouse Research Team

Last verified: 2026-07-17 · How we verify data →

Source verified Evidence graded

Value

48.6%

Unit

Percentage

Data Vintage

2025-07

Entity

Direct Access

Evidence Quality

Strong, reliable evidence

Sourced from a well-regarded research firm or industry leader with transparent methodology and a reasonably large sample.

63/100 confidence

Single source - not yet corroborated

Score breakdown

Extraction

Source Trust

Citation Chain

Independence

Methodology

Freshness

Source

Conversion Primary Tier A

https://jetecommerce.com.br/blog/descomplicando-o-seo-para-e-commerce/ ↗

Confidence: 54/100 Vintage: 2025-07 Channel: Cc Extraction

Source Article

Descomplicando o SEO para e-commerce - JET E-Commerce

Num cenário cada vez mais competitivo para o varejo online, em razão até do crescimento registrado nos últimos anos, é importante que as empresas diversifiquem seus investimentos na geração de tráfego. Reside neste aspecto a importância do SEO (Search Engine Optimization). Os serviços de busca figur…

Original Research

Conversion · Original study ↗

Methodology

Conversion report

Methodology documented

Segmentation

Channelrss_feed

Cite this stat

Plain Text

Direct Access: 48.6% traffic source percentage. Source: Conversion (2025-07). Via Lighthouse Intelligence -- https://lighthousedata.io/data/traffic-sources-ecommerce-july-2025

HTML Embed

<blockquote cite="https://lighthousedata.io/data/traffic-sources-ecommerce-july-2025" style="border-left:3px solid #2563eb;padding:12px 16px;margin:16px 0;font-family:system-ui,sans-serif;background:#f0f4ff;"><strong>48.6%</strong> -- traffic source percentage for Direct Access<br><small>Source: Conversion (2025-07) · <a href="https://lighthousedata.io/data/traffic-sources-ecommerce-july-2025" target="_blank" rel="noopener">Lighthouse Intelligence</a></small></blockquote>

Share on X Share on LinkedIn

Related Statistics

Use this data in your work

Copy the citation, embed the widget, or explore thousands more verified marketing statistics -- all free.

Copy citation Explore similar stats →